HOW TO INTERPRET TYPES OF WEBSITES IN DIGITAL MARKETING?
When we interpret types of websites in digital marketing, it is important to look that as per stats available about 380 new websites are created every minute, i.e. more than 6 websites per second. With so many websites created every second, it is important that we sort the different types of websites.
When we talk about interpret types of websites, sorting the different types of websites are important, the list is so long that can go a long way, here we sorted out some of them:
- Blog websites
- Business websites
- Ecommerce websites
- Educational websites
- Review websites
- Brochures websites
- Crowdfunding websites
- Nonprofit websites
When we interpret types of websites one of the major websites which are liked by the majority of people, of all ages groups are blog websites
A blog website is either owned by a person or a group of people. These websites are regularly updated articles, photographs, videos. Blog websites have more casual, personal content. It is extremely important for big brands and businesses to have their own blog. By using expert content improves the brand credibility of a company or an individual.
Blogs are also a good way to create content for social media posts, email campaigns, and video creations.
It is important to keep in mind that the content fresh/unique before it is uploaded.
Example: WordPress, Blogger
The business websites are those websites that represent a business, providing details about the business.
In today’s digital world, every business small or large would require its online presence. A website is one of the best and easiest ways to show their business is all about and find out all-new important customers.
While interpreting types of websites, it is important for business websites to have about us page, services or product page, and a contact us page so that people can find the business easily
In interpreting types of websites, eCommerce websites are the online shopping portals where business likes to sell their product or services online.
A good eCommerce website makes it easier to browse products, filters by categories, highlight special sales, and make a sell. An easy way to get started is to get it through full solution platforms like Shopify, Magento, Squarespace, etc.
Using these platforms it is easier for the inhouse team to update new products or services no need for a developer after creating the website. These platforms are very well interconnected with sales, logistics, and marketing all are kept apprised on what’s working well.
While designing these platforms offer pre-designed templates that match almost all kinds of businesses.
Examples: Amazon, eBay, and Flipkart
Educational websites cover a very broad range of websites. Educational websites cover games, articles, videos or images, etc to educate the audience.
The education websites might be offering courses for adults, fun learning for children.
Example: upGrad, Byju’s
Review or Media Websites:
Review websites are websites that are regularly updating their content on sports, movies, gadgets, current affairs.
The content on media sites is dynamic, which means it is frequently updated.
Example: CNN, Tripadvisor
When we interpret types of websites, a brochure website is the simplest of all types. These websites have typically few pages to display their products or services, these types are mostly used by small businesses who want to make their online presence.
These websites effectively play an important role as they are online brochures, giving information on what the business is and how to contact. These websites are static websites, they are rarely updated.
Example: Letsbike, Hotels
Crowdfunding websites are a modern way of generating funds for your idea. Crowdfunding websites work by taking pledges of different amounts from lots of people, in order to reach the target amount required to make a product.
Examples: Kickstarter, Crowdcube
Nonprofit websites are not categorized as business websites. These websites are generally simple, outlining what the nonprofit is about and showing viewers how they can interact, involve, support, or donate. Nonprofit websites often have data collection systems, to collect email addresses, phone numbers, etc., they create a database of interested people to keep in touch with the organization.
Example: Greenbelt, The End Fund
When you are building a website consider the above tips to choose the right website for your audience type.