Should I Hire An In-House Digital Marketer For My Small Business What Are The Pros And Cons?
What is Digital Marketing?
Digital marketing refers to promoting products or services on digital platforms or online. Digital platform examples are Website, Social Media Marketing, Pay-Per-Click (Google Ads), Blogging, Email Marketing, Affiliate Marketing, etc.
Digital Marketing Strategies:
Digital Marketing is a very broad, few of the strategies which are required by all of the business are:
Search Engine Optimization (SEO):
SEO is the process of bringing organic or free traffic to the website. In this website is optimized and backlinks are created so that the ranking of the website improves and the website start ranking at top of the Search Engine Result Page (SERP)
Google ads (Pay-Per-Click) or Paid Search Advertising:
It is the form of advertising where the businesses have to pay for every click made by the user. This form is used by new businesses or business always want to rank higher from their competitor.
Social Media Marketing:
Social Media like Facebook, Instagram, LinkedIn, Twitter, Youtube are also used by businesses to market their product or services. Just like SEO and Paid Search, Social Media marketing can also bring free and paid traffic to the website. Social Media marketing builds brand loyalty and makes the business on top of the mind of the customer.
Content marketing covers any digital marketing effort that uses the content: blogs, infographics, social media posts, etc. to build brand awareness or drive leads or sales.
Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing), or promote an event.
There are many other strategies like video marketing, affiliate marketing, influencer marketing, Native advertising, etc.
Whether to hire an in-house digital marketer or not:
All the above strategies require special skills or experts to perform the above digital marketing strategies. So for all the strategies, a business would require different experts.
For a startup to hire an in-house digital marketer to perform all the strategies or a team of experts to perform all types of digital marketing strategies is not possible because of the cost involved. Also to set up all digital marketing strategies and platforms for a startup it will take a lot of time for an in-house digital marketer to prepare all the things by himself, so the expected results might take a bit longer than expected.
It is better to hire a Digital Marketing Agency/company because they have a team of experts do to a specific strategy. So the cost involved in that is much cheaper than hiring an in-house digital marketer or a team.