Internal website search


Business owners are always interested in ranking their website on top of the search engine result page (SERP) either by SEO or Google Ads, which ensure the website is visible in search results. But have you ever given thought for the website optimization of your internal website search as well?

Internal search plays an important role in marketing strategy, according to a recent study, up to 30% website visitors prefer to use a search box whenever it is offered on the website. We know about the external search, the process by which users find your website with the help of search engines like Google, Yahoo, Bing. Whereas Internal website search is a process in which the users look for a particular content by using the search tools on your website for finding a specific piece of information that can be overlooked during the process of planning. Therefore, an internal website search plays an important role in the user experience of a website and why it shouldn’t be ignored at all.

By using the internal website search functionality on your website, the engagement rate can be increased, which may also improve the lead generation and the business.


Importance of the internal website search

  1. Makes Content Accessible: This makes engagement with the user on the website, that make your content easily available to the user.
  2. Different user has a different way to browse your website: It is important to keep the basic navigation patterns that are known to every person, as user want to go via website’s navigation to reach specific information.
  3. Internal searches provide useful user data: This also provides your valuable analytics that will provide insights on how to find the specific information on your website.


Features internal search function should have

  1. Same and relative location of the search box
  2. Familiar icon of search
  3. Effortless search refinement
  4. Auto-suggest
  5. Use question sentences like: “did you mean?”
  6. Number of results found
  7. Show people also looking for or related searches
  8. Use filters such as category, date or etc


Recommended practices for internal website search function:

  1. The most common place for an Internal Website Search is either is at the top of a website page, close to the navigation bar, or in the sidebar of blogs. It as to be visible and easily locatable.
  2. The color of the internal website search bar plays an important role in getting the user’s attention, and it is crucial to make it according to the theme of your website.
  3. It should have a CTA. Example: search now, find, go
  4. The purpose of setting up the search bar is to search the entire web for pages, information blogs, specific data, etc. We are not sure what type of information can convert into a lead.
  5. The search bar should have auto-complete as it improves the experience of the feature, which encourages them to visit continuously.



  1. Informative to users: Use analytics tools to figure out what visitors are searching for using an internal search. If users are looking for any specific information which is not available on your website create a blog, page, or downloadable ebook. By doing this, you can provide the visitors with their desirable content which they are looking for.
  2. Navigational: It allows the user to reach a particular informative immediately, which they have in mind. It takes potential customers to the information on the website they are looking for: specific service, product, support, etc. it also helps in resolving business issues, which are helpful for prospective customers.


After taking into account all the points and information above, it is clear that how important is the Internal Website Search Function for a website. But we have to consider which option works best with the goals of the website and the needs of the targeted audience.

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